We're here to help you answer the big, strategic questions that create outsized impact.
Preference Analytics is a B2B and B2C insights and strategy firm with a track record for helping high tech and financial service industries drive growth. We do it with a data-driven approach and time-tested experience that helps you gain accurate insights faster and beat the competition.
"Preference Analytics is an experienced insights and strategy firm who have been trusted advisors to us at PayPal as we conduct qualitative and quantitative research for PayPal small businesses. They can be counted on for their expertise, reliability, and responsiveness. True professionals."
APRIL MASON, MARKETING DIRECTOR, PAYPAL
Who We Serve
A wealth of leading brands and Fortune 500 companies have trusted us to gain understanding about their SMB customers.
Many of our clients are Silicon Valley tech companies in ecommerce and fintech. They all have different needs, but they share a desire to understand their consumers better and turn that into competitive advantage.
Preference Analytics is a Latinx-owned company. Our intrinsic cultural IQ
combined with decades of experience helping corporations target multicultural markets, enables us to understand buyers’ preferences and help companies successfully position their products to these markets.
What We Offer
Our deep expertise and attentive listening enables us to offer quantitative and qualitative research and measurement, data analytics, and go-to-market strategies that help you accomplish your business goals.
