BLOG | Preference Analytics

Mar 242 min read

Cultural Dimensions Provide Links for Discovery

Preference Analytics provides support to multicultural market leaders in their branding efforts with the same level of care as...

Mar 161 min read

Cultural Crossroads: Navigating Diversity in Marketing

Picture this: You're a Samsung Galaxy A54 GG, mistakenly dropped off at the flagship Apple Store in Cupertino, California. En route from...

May 22, 20232 min read

What's an Insight?

The article shared below is titled "Will ChatGPT replace your consumer insights team". I doubt it. The point of the article is that the...

May 11, 20231 min read

The Science and Process of Segmentation.

Our friends at Sawtooth Software recently held a great webinar on the science and process of segmentation. Many kudos to Keith Chrzan,...

Mar 23, 20235 min read

Needs-based Customer Segmentation for Product Development

Preference Analytics is sharing this important and useful article from Sawtooth Software about the use of needs-based customer...

Mar 28, 20221 min read

Introducing the free "Multicultural Dashboard" from Preference Analytics

Our clients often ask us to help them estimate the size of the business opportunity in the fast-growing U.S. Multicultural Markets -...

Sep 13, 20212 min read

SMB Macroeconomic Monitor (Sep 15) - - Decrease in Business Apps & Formations for August 2021

The Census just released (on 9/9) the latest business formation statistics for August 2021. Business applications are down across the...

Sep 13, 20212 min read

SMB Macroeconomic Monitor (Sep 15) - - Decrease in Business Apps & Formations for August 2021

The Census just released (on 9/9) the latest business formation statistics for August 2021. Business applications are down across the...

Sep 3, 20212 min read

SMB Macroeconomic Monitor (Sep 3, 2021)

Topics: COVID, Hiring Challenges, Domestic Supplier Delays, Prices Paid for Goods & Services SMBs in the accommodation/food service,...

Aug 26, 20212 min read

SMB Macroeconomic Monitor

Business Formation Statistics, as of July 2021 Overall, there is generally positive news regarding business applications and business...

Aug 9, 20211 min read

Survey says . . . Supply Chain Disruptions are Up 7 Percentage Points Since April!

The US Census' Small Business Pulse Survey says: 38.8% of U.S. small businesses reported domestic supplier delays during the week of...

Jul 13, 20212 min read

SMB Sector Opportunities - Peeling Back the Onion

SMBs' Need for Capital/Financial Assistance, to Increase Marketing/Sales & to Develop Online Sales/Websites Varies by Industry Sector...

Jun 24, 20212 min read

SMB’s Needs During the Next Six Months

We’ve leveraged the Census Bureau’s Small Business Pulse Survey to monitor SMB’s needs regarding marketing, financial assistance, and...

Jun 15, 20212 min read

A look back: SMB preferences towards video conferencing and team messaging

It’s been nearly a year and a half since the pandemic first pushed us into lockdown and changed the trajectory of 2020. Fortunately, we...

Apr 20, 20208 min read

New research reveals that America’s Backbone expects a 50% decrease in revenue due to COVID-19

Insights & Implications from Barraza's "Pulse of America's Backbone" Study - The Impact of COVID-19 on U.S. Small Businesses New research...

Apr 1, 20201 min read

Can American's Spot Fake Coronavirus News? Source: IPSOS Poll 3/28/30

I suggest reading the results from a 3/28/20 IPSOS Poll about how U.S. Consumers view information about COVID-19. The results speak for...

Dec 16, 20191 min read

The top 3 U.S. Industries . . . Finance, Manufacturing, Professional & Business Services

When developing products, building long-term plans, identifying targeting strategies, etc., it's always important to remember what drives...

Dec 14, 20192 min read

Census Bureau says . . . Personalized marketing = communicating in consumers' preferred language.

Let's start by examining the facts in one state, California, that has the largest GDP in the U.S. ($3 Trillion) and if it was a...

Dec 5, 20191 min read

E-Commerce Reaches 11 % of Total Retail Sales

The Census Bureau of the Department of Commerce announced on 11/19 that the estimate of U.S. retail e-commerce sales for the third...

Nov 11, 20193 min read

Prioritize what matters most to your customers!

The Situation Businesses, public administrators, politicians, health organizations, and others all have one thing in common, they want...