Our clients often ask us to help them estimate the size of the business opportunity in the fast-growing U.S. Multicultural Markets - especially the U.S. Hispanic market. Frequently, the questions are something like: "How many Latinos/Latinx (Hispanics) are there in the US? How does that break down by age cohort? What's the growth rate compared to other groups? And, what does that all look like in let's say, Georgia? Preference Analytics has made it easy for anyone to answer these types of questions by using our Multicultural Dashboard - for free.
Use our Multicultural Dashboard to generate instant factoids into your target market's profile by Hispanic country of origin, Race (White, Black, Asian, two or more races), Age, Gender, and Geography (countrywide, region and state). Compare and contrast how the markets have changed over a ten-year period. Slice and dice the Census data as much as you want by using our easy-to-follow prompts. Charts are generated automatically and are downloadable.
We hope the dashboard helps you generate quick and useful insights into the size of the business opportunity. When you are ready to reach out and connect with these growing markets, Preference Analytics can help you figure out the appropriate brand positioning, marketing strategies, messaging, and product development paths.
We couldn't have built this dashboard without the help of Anup Mudbidri, Co-Founder of Plot-AI. His team carefully listened to our needs, took into account how we wanted the Census data displayed and formatted, was able to manipulate the hundreds of thousands of rows of data we provided to them, and delivered what we were looking for. Thanks, Anup!
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