Solutions
With hundreds of interviews and thousands of surveys under our belt we bring deep expertise to our work – especially with SMBs and in multicultural markets.
Our sophisticated hybrid strategy utilizes both quantitative and qualitative research. Combine that with product marketing and go-to-market consultation and you have an actionable plan, a way forward that maximizes your research results.
Here are some of the ways we can help you extract insights that lead to better products and stronger brands.
Feature Prioritization
WHICH FEATURES ARE MOST IMPORTANT TO YOUR CUSTOMERS AND WHY?
Using MaxDiff we measure product feature preferences to find where you should be putting your time and resources. Combine this quantitative research method with qualitative interviews, and we can help you determine how to satisfy the most people with the best features.
Pricing Research
HOW DOES PRICE AFFECT YOUR CUSTOMERS' DECISIONS?
Using Conjoint analysis, we can determine how you can maximize profit while keeping customers happy. By showing customers a group of product options, price points, and configurations, we can zero in on the pricing model that's right for you.
Segmentation
HOW DO PREFERENCES CHANGE ACROSS DIFFERENT SEGMENTS?
You need to better understand how and why different customer segments have different needs and preferences – whether that's by demographics, online vs offline business models, the size of their workforce, motivation to grow, and everything in between.
Preference Analytics combines quantitative and qualitative tools to help you inform business decisions and develop custom personas to target.
Market Sizing
HOW MUCH OPPORTUNITY IS THERE FOR YOUR PRODUCT OR SERVICE?
While you can find high-level data on small business numbers from public resources like the U.S. Census, you need a snapshot of the markets that are unique to your business. These snapshots can be based on specific traits, pain points, and other information that isn't publicly available.
To get to the heart of the data you need, we use our skills in quantitative research to determine the size of a market or the preference for your product/service product within a particular category. With qualitative research, we can also understand the motivators and characteristics of a given market.
Concept & Message Testing
HOW WILL CUSTOMER REACT TO NEW IDEAS AND MESSAGING?
Preference Analytics can help you test new concepts and messages the right way. We write clear and concise concepts for qualitative and quantitative testing, by working with your brand, product and product marketing teams.
Our proven method for concept writing helps you get your ideas across succinctly to your target audience while avoiding common pitfalls. That includes removing clichés and filler, avoiding telling people how to think, and making the concept conversational and easy-to-understand.
We'll help you you ground your concept in good insights, benefits, and reasons to believe.
Multicultural Market Research
HOW CAN WE BETTER UNDERSTAND MULTICULTURAL MARKETS?
Preference Analytics can help you identify the distinctive needs and values of your multicultural consumers and clearly articulate the benefits of what you offer to them. We do it by developing a set of actionable insights to draw from to reveal and quantify truths about your multicultural consumer.
We've developed an objective measurement program that enables you to adjust strategies and tactics and measure your progress to regularly report success to your internal stakeholders.
We’ve also delivered insights to companies like The Coca-Cola Company, Travelers, Herff Jones, TIAA, the Alzheimer’s Association, and more that allows them to successfully target multicultural markets.
Preference Analytics partners with leading multicultural practitioners, to align your brand values and attributes with the values and attributes of your targeted audiences. We develop integrated strategies for multicultural markets, assist in building business cases, design strategic frameworks, and structure pilot programs.